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Sell & Spell

About this game

In Sell & Spell, become the apprentice of Fizzlewit, an aging wizard that has lost his retirement due to poor investments. As his apprentice, you're tasked with building a shop up from nothing to earn enough money to fund his twilight years and prove your skills as a spellcaster to earn the title of Master Wizard. But beware: the forest you find your shop in doesn't take kindly to strangers. You'll have to use your wizardly abilities to protect your shop from the dangers of the night!

Run a Shop for Adventurers

Invest in numerous products to improve your shop's earning potential. Grow your business from a rickety stall to a proper one-stop shop for adventurers of all callings!

Master an Array of Spells

When night falls, the dangers of the surrounding forest come to your doorstep. Learn, improve, and master numerous unique spells with different strengths to better protect your shop. Freely experiment with spells to find your favorites!

Improve

Upgrade your shop through 5 levels, unlocking new products, decorations, and spells every level. Advance your revenue streams, invest in upgrades, and become the best spellcasting shopkeep in the land!

Play Your Way

Don't like the stress of combat? Choose freely between Aspiring Shopkeeper and Aspiring Wizard modes. In Aspiring Shopkeeper mode, you can sit back, relax, and let the money roll in!

Achievements

View all 13
Why Can't I Hold All These?

Why Can't I Hold All These?

0.1%

Fill your coffers.

Master Wizard

Master Wizard

6.2%

Fund Fizzlewit's retirement.

Well Decorated

Well Decorated

6.2%

Purchase all decorations.

World Class

World Class

12.5%

Reach shop level 5.

Trade Baron

Trade Baron

12.5%

Earn a fortune through trade.

Sell & Spell

A relaxing/idle shopkeeper game by day and challenging top-down defense shooter by night, Sell & Spell combines genres to bring you a unique and fun experience! Establish your business from nothing, save your mentor's retirement, and earn the title of Master Wizard.

Developer

2Pug

Publisher

2Pug

Release Date

12 December, 2025

Platforms