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About the Video

GOOD FORTUNE is the rags-to-riches tale of "conscious capitalism" pioneer John Paul DeJoria, who, born with nothing and at times homeless on the streets of L.A., rose to become an international business mogul, cofounding the iconic brands Paul Mitchell hair prodcuts and Patrón Teuila. A modern-day Robin Hood, JP's motto is "Success unshared is failure." The son of immigrants, JP defies the stereotype of "the 1%" and is the poster boy of the triple bottom line: people, planet, and profit.